The FULL edition is aimed at people who use social media on a regular basis and run campaigns and perhaps manage more than one set of accounts so need more space.

The FULL planner edition has approx 300 pages and includes the following layouts (those in bold are the extra pages):

• Social Media Goals Pages including a progress tracker and strategy page for each goal. The FULL Edition includes extra notes pages for each goal.  
• Getting Ready: Consistency Plan and Brand Guidelines
• Getting Ready: Profile Checklists (LinkedIn, Twitter, Facebook, Instagram, Website, Other)
• Getting Ready: Key Messages, Content Plan, Themes, Hashtags and Templates & Drafts 
• Getting Ready: Daily, Weekly, Monthly and Quarterly Routines
• Social Media Stats Tracker (year overview)
• 2019 and 2019 Year Overview Calendar
• Key Dates by month (year overview)
• Monthly Planner (undated)
• Weekly Planner (week per 2 pages) (undated)
• End of Month Reviews
• End of Year Review
• Campaigns Pages: Plan, Content Ideas and To Do Lists
• Events: Must Do Events, Conferences and Conference Planner
• Twitter Chat: Ideas, Market Research, Preparation, Content Plan, Review and Follow-Up
• Ideas and Inspiration: Instagram Feed Inspiration and Planner (12 pages)
• Ideas and Inspiration: Activites Ideas and Plan (LinkedIn, Twitter, Facebook, Instagram)
• Ideas and Inspiration: RSS Feeds and Websites
• Ideas and Inspiration: Content Ideas
• Ideas and Inspiration: Blog Post Ideas
• Notes

Section 1: My goals

The first section of the “Full” version of the Social Media Planner is for goal Setting. This includes:

• goals overview (space for 6 goals)
• a progress tracker as well as space to highlight your achievements
• goals breakdown including space to plan out your strategy next steps and success criteria as well as an extra page for notes for each goal to write or sketch out your plans.

For anyone who has used one of our goals notebooks, the format is the same – after all, why change what works.

In the full edition of the social media planner the goals layout is a 2 page layout (including breakdown etc as mentioned about) as well as the page for notes. I have included this because you don’t always get where you want to straight away – this extra page for each of your goals allows for some breathing space and time for you to do more planning, more doodles, correct and find your path – whatever you need.

Section 2: Getting Ready to Use your Social Media

The next section in the full version of the social media planner is about getting ready to use your social media channels (once you have decided which social media platform you are going to use).

Consistency Checklist and Brand Guidelines

It is important that your social media has a professional and consistent look and feel – whether you are using social media from a personal perspective or on behalf of your business or another organisation. This is why we have included a page for a consistency checklist and brand guidelines. This is appropriate for a quick snapshot that you can quickly refer to as part of your social media planning (and not as a substitute for developing full brand guidelines).

Profile Pages

Next up are your profile set up pages. The Social Media Planner focuses on the 4 main social media platforms: LinkedIn, Twitter, Facebook and Instagram.

The Full Version features a page for each of these platforms (with space for two accounts for your Twitter and Instagram accounts) to guide you through your profile set up in a handy checklist, encourages quarterly refreshes of your profile and has space for additional notes.

As well as this there is also space for website info and refresh or alternatively for you to fill in your own depending on what else you might use as part of your social media presence.

Key Messages

Key Messages are next.

On these pages, we have included some prompts to help you work out your key messages and values (if you don’t already know these). Your content should also be “tied” to your key messages so we have also included some pages to help you match your content and key messages. There is also space in this section for setting and planning out themes and hashtags.

Your Routine

We consider that everyone’s style and routine is different and that you need to work out what works best for you personally! Therefore we do not include in our social media planner checklists for daily and weekly routines. Instead, we encourage you to design your own (you can read more about how to do this on our visibility planner website). The planner includes space for designing daily, weekly, monthly and quarterly routines.

Templates and Drafts

The Full Version of the Social Media Planner includes an extra section for drafts and templates. This can be used to keep a record of (easy reference guide) of templates for your content as well as the other sections for Hashtags and Key Messages. This can be used as part of your strategy for keeping your social media presence consistent.

Social Media Tracker

The last pages in the “getting ready for social media” is your year overview social media tracker. This is for tracking your stats all year – a simple numbers game/overview.

Start by recording your stats for the beginning of your year.

Section 3: The Planner

The planner includes a 2019/2020 yearly calendar overview so that you can easily refer to relevant dates. However, the planner itself is undated so that you can use it at any time. You can take a break. You can be flexible.

There is a key dates section (year view two-page spread) so you can insert your key dates – this might be key campaigns and launches, it might be awareness days or monthly themes etc.

The next pages are the planners set up (enough for a year) which includes:

• monthly overview grid (two-page spread)
• weekly (two-page per week)
• end of month review (two-page spread).

There is also a section for an end of year review.

Do you juggle multiple social media accounts? You might have a professional brand account that you plan out as well as a company/business/organisation social media presence that you also need to keep on top of. The Social Media Planner (FULL version) includes a double page to allow you to do both – in one place.

Campaigns

The Campaigns section is a section that only appears in our FULL version of the Social Media Planner. The Campaigns Section includes:

• Campaigns Pages: Plan, Content Ideas and To Do Lists
• Events: Must Do Events, Conferences and Conference Planner
• Twitter Chat: Ideas, Market Research, Preparation, Content Plan, Review and Follow-Up

Section 4: Ideas and Inspiration

The fourth and final section of the planner is the “Ideas and Inspiration” Section. The Full version of the planner includes:

• Instagram Feed Inspiration
• Instagram Feed Planning Grid
• Examples of Activities (and space to include your own for the 4 platforms).
• RSS Feeds and Websites
• Content Ideas
• Blog Post Ideas
• Notes

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